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Univers Typeface Promo

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  • This poster/booklet combination was a class project to promote a font family package to other designers on behalf of the type foundries that made them. In my case, I chose to promote the Univers typeface, with its condensed fonts as the focal point. I chose to develop the theme of presenting Univers in a classification system much like the periodic table of elements. This was due to the fact that Univers was the first typeface to have numeric classifications for its different fonts.