United Water is the Boise, Idaho water utility company. Needing a marketing campaign to increase public awareness of the importance of water conservation and make it easier for individuals, businesses, and governments to implement water conservation measures that produce measurable results.
The conceptual approach is based upon the idea that small steps can make a big difference in conservation: It’s easy to save, You have a part to play, and everyone benefits.
This message is supported by a graphic approach to the headline and plays off the common phrase, “...like there’s no tomorrow” on clean white canvas. The program’s brand identity incorporates the symbol for water “H2O” in the form of a happy face.
This original concept marketing campaign approach includes a conservation program branding identity and outdoor advertising campaign for billboards and busboards.