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United Health Care Reproductive Resources Services

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  • United Health Care:
    Reproductive Resources Services

    United Healthcare Reproductive Resources Services team came to us in need of a way to educate customers about the services they provide. This can be a very emotional subject, and United Health Care wanted a friendly, empathetic, and supportive look and feel, while still establishing themselves as experts in the field. The only thing worse than struggling with infertility is a cold corporate communication that lists the procedures your insurance would authorize to be performed on you. 
    Linda Henry: research, script
    Homer Rutledge: creative direction, concept, design, animation