From Bakeri to Retail
United bakeries is a leading grocery company with several successful brands. The company’s portfolio strategy is based on diversity, creating unique stand-alone brands tailored to their category. FRANK was commissioned to redesign a struggling product line of traditional coconut and chocolate snacks.
The result was a design that invoked memories of 1800 century French patisseries. A warm colour palette, elegant embossing and vintage illustrations helped to revitalise the range and increase sales by 400%.
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Delivered:
Consumer Insight
Naming
Product Identity
Packaging
Naming
Product Identity
Packaging
