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Bēhance

  • Calligraphy for the campaign to launch of the first licensed shopping mall premium class
    in Kazakhstan, which brings together such brands as Chanel, Louis Vuitton, Prada, YSL
    and many other. The phrase in the three languages​​, combining a type and calligraphy
    is used in all materials of the campaign.
  • Client: Capital Partners
    Agency: McCann Erickson Kazakhstan
    Creative Director: Sergey Radionov
    Art Director: Inna Plavskaya
    Photographer: Andre Pinces
  • Some working moments.