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Bēhance

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    UNION SQUARE, NEW YORK CITY
     
     
    Union Square is a traffic intersection and national historic attraction, centrally located in Manhattan, New York. The square was built in 1882 and has ever since been a popular social area of events like: markets, cultural events, and political demonstrations.

    On 3 hectare, Union Square is home to more than 70,000 people, 900 retail shops, and has a versatile range of gastronomy and cultural establishments.

    Union Square Partnership is the civic organization that voluntarily cooperates with area businesses, residents, and cultural and academic institutions to ensure future growth and success. The program includes public safety, economic development, marketing, including beautification of Union Square Park.
     
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    This redesign / rebranding is based on the target group's lack of overview of Union Squares opportunities, offers and businesses. Solved with an optimization of their information dissemination, through a new infographic visual identity.
     
    This project is made as a pitch.
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    WEBSITE DESIGN
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    FESTIVAL IDENTITY (TEMPORARY EXTENSION)
  • Union Square Festival is an annual cultural event, which celebrates businesses of the area. 
    A 3 day feast of gastronomy, art, and entertainment. The festival has been etablished as a permanent campaign, which indirect brands Union Square as a vibrant and exciting district to be living in.
     
    The visual identity of Union Square will have a contemporary and colorful expression during the festival. Various posters and ads of maps will lead the audience to the Union Square area and make them aware
    of the festival's presences.