Third Coast Creatives Logo / July 2011
Guidelines: Design a logo for the new internship program at Primarily Rye.
Collaboration with: Berenice Valdes, Kara Leiby, Whitnee Webb, & Yi Liu
Statement: This was a collaborative project with four other interns at my summer internship at Primarily Rye. My supervisor wanted to brand and promote his internship program. We chose to use a portion of the United States that we designated as the “third coast”. We then chose and modified a typeface that would appeal to college students. We used a marker that you might find on a map to dot the ‘i’ in order to reinforce the importance of location in this brand.