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Underdog Pet Rescue

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  • Underdog Pet Rescue of Wisconsin
    Identity Package
  • Underdog came my way because the client appreciated some of my illustration work on Dribbble. Underdog didn't want to limit themselves to canine adoption, and wanted to include reptiles, birds, rodents, and even cats as rescues. Because of this I went with a illustrated logo to show the range of animals rather than a designing wordmark with the word dog in it. Originally the client had requested a Schnauzer to be used but I convinced them that a Bulldog was a better icon for underdogs everywhere. After setting up a Facebook Page for them they quickly got over 200 likes and have successfully helped a great number of animals within their first few months.
    Pro-bono client.
  •  Business Card (front)
  •  Business Card (backs)
  • Facebook Page