I worked on this design while I was interning as a footwear designer for Under Armour.
I was tasked with choosing a sport that Under Armour currently had no involvement in, and finding how the Under Armour brand and technology could be applied to a new industry in terms of footwear. I really enjoyed this project because I knew nothing at the time about motocross.
This project gave me the opportunity to immerse myself into a culture that I knew nothing about and use design to solve problems that I saw from researching real people in the sport.
