For Umpqua, a small NW bank, we capitalized on WAMU going chapter 11 by offering the newly bank-less clients a free metaphorical, and literal account moving service. Customers could move their accounts on the spot in our "account moving trucks" conveniently parked just outside of WAMU locations. And of course if you helped a friend "move" their account, you received the obligatory moving bro-deal: free pizza and beer, from a local restaurant. Read Less