As part of our rebrand of Udo's Choice, we have just completed our second recipe book for the brand. The book has a simple, homemade, 'back to basics' feel, almost like a treasured homemade recipe notebook and is packed with recipes, testimonials, illustrations that were completed inhouse, and beautiful photography throughout by Cliona O'Flaherty.
The book was tied in with a national advertising campaign – both traditional print advertising and a social media campaign, which invited people from all over Ireland to send in their recipes that used Udo's Oil. Hundreds of entries were received, with 20 entrants having their recipes featured in the book and 1 lucky winner receiving €2000. Get your copy of the book today by buying a bottle of Udo's Oil!