Ubisoft Entertainment: 'Playground'
Ubisoft is one of the world's largest videogame companies. This ad was part of a campaign that ran at E3, the industry's biggest expo. The intent was to highlight Ubisoft's best asset: the passionate creativity of its people. Our idea was simple: from an early age, everyone at Ubisoft was destined to make great videogames.
Body copy:
Shawn Miller, Future Texture Artist, And1 Streetball.
'It's just a phase', his parents thought. 'He'll grow out of it.' Luckily for us, he never did. Because without the freestylin' talents of artists like Shawn, And1 Streetball would look like any other basketball game. Good to have you on the team, buddy. That growing-up thing is overrated, anyways.
Ubisoft is one of the world's largest videogame companies. This ad was part of a campaign that ran at E3, the industry's biggest expo. The intent was to highlight Ubisoft's best asset: the passionate creativity of its people. Our idea was simple: from an early age, everyone at Ubisoft was destined to make great videogames.
Body copy:
Shawn Miller, Future Texture Artist, And1 Streetball.
'It's just a phase', his parents thought. 'He'll grow out of it.' Luckily for us, he never did. Because without the freestylin' talents of artists like Shawn, And1 Streetball would look like any other basketball game. Good to have you on the team, buddy. That growing-up thing is overrated, anyways.
Ubisoft Entertainment
Creative Director: Lee Ann Weber
Sr. Copywriter: Kareem Fahmi
Art Director: Li Shen
Creative Director: Lee Ann Weber
Sr. Copywriter: Kareem Fahmi
Art Director: Li Shen
