Illustrating the core values of the municipality
With a huge diversity of flora and fauna the municipality of Ubbergen belongs to one of the greenest, and leading areas in the field of environmental policy in the Netherlands. During the process of the major renovation of their town hall, the municipality of Ubbergen formulated the assignment to visualize the municipal values. To support the new interior and, in a broader sense, their new visual identity and future communication.
Service: Illustration, Visual Identity, Graphic Design
Outcome
Commissioned by Graaffwerk Architects (NL) we designed five illustrations representing the core values of the municipality of Ubbergen. We used the symbolic meaning of the animals and plants that live and grow in this area in the design of the illustrations. Each of the five illustrations therefore represents a core value of the municipality policy: swan–care, buzzard–vision, tulip–faith, beetle–protection, peacock–pride. The current logo mark of Ubbergen forms the base of each of the five illustrations. As a result, these illustrations can easily be combined with their existing visual identity.
Commissioned by Graaffwerk Architects (NL) we designed five illustrations representing the core values of the municipality of Ubbergen. We used the symbolic meaning of the animals and plants that live and grow in this area in the design of the illustrations. Each of the five illustrations therefore represents a core value of the municipality policy: swan–care, buzzard–vision, tulip–faith, beetle–protection, peacock–pride. The current logo mark of Ubbergen forms the base of each of the five illustrations. As a result, these illustrations can easily be combined with their existing visual identity.
Project Team
Graaffwerk Architects
Studio Stephan Lerou
Graaffwerk Architects
Studio Stephan Lerou
Booklet
To show the concept (to immediately made it clear visually), we've collected the illustrations in a nice booklet. The left page shows the 'shield' of the current logo of the municipality, the right page indicates our addition.
To show the concept (to immediately made it clear visually), we've collected the illustrations in a nice booklet. The left page shows the 'shield' of the current logo of the municipality, the right page indicates our addition.
Credits
Photography: Thomas van Oorschot
Photography: Thomas van Oorschot
© Our work is protected by intellectual property and copyright laws.
