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UW Stout - Applied Arts Building Signage

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  • University of Wisconsin Stout - Applied Arts Signage
    Signage and Exhibit Design Project, including group members, Nora Langer, Amy Ebben, and Chelsey Kosmatka
  • Designing a signage system is not only about aesthetics but also about being simple and efficient.   The systemmust contain a lot of information while using a minimal amount of language.   We decided to use the shape of the signs as a form of language.  Our design concept is based around the verticality of the building’s doors, windows, and overall structure.  The useof very narrow, vertical signs will help to heighten the ceilings.  The shape is both eye catching and genuine.   As a whole the signage is simple and does not over clutter the hallways and entryways.  Instead of overpowering the hallways with signs that gofrom floor to ceiling, we decided to shrink them and go with the flow of the natural architecture.   All of the signs are aligned with the cinder block lines in the walls as well as the doors in the building. 

    The signs are based off of a three-colored system that flows with each floor, and is always paired with black and white.  The use of this color system, along with the black and white, helps to create a sense of hierarchy within each of the signs.  Neutral blackand white backgrounds make the important information stand out.