- UV Tripleguard
POS Outdoor Print - Gold Effie
- Overcoming a long decline in UV Tripleguard sales needed a radical new approach. Rather than vilifying
the sun (as is the market norm), we chose a more up-beat approach. Our campaign gave the sun a friendly
face and encouraged people to get outside, be healthy and enjoy the sunshine. Sales went up 80%.
Market share increased by 9%.