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UV Tripleguard

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  • UV Tripleguard
    POS Outdoor Print - Gold Effie
  • Overcoming a long decline in UV Tripleguard sales needed a radical new approach. Rather than vilifying
    the sun (as is the market norm), we chose a more up-beat approach. Our campaign gave the sun a friendly
    face and encouraged people to get outside, be healthy and enjoy the sunshine. Sales went up 80%.
    Market share increased by 9%.