Objective: To design packaging for men's briefs for  U. S. Polo Assn.

 

Idea: The design had to stay true to the spirit of the brand and also look traditionally classic. The design took the game of polo as a theme and etched that out on the cover - the thundering hoofs, the sound of mallets, the cheering crowd, the spirit of camaraderie and competition, the pedigreed polo horses, the passionate players and their key positions and last but the least, the heritage of the ball. Basically it depicts all the action that takes place on a polo field. Inspired by the legacy of the sport, the art is an amalgamation of all that makes it the sport of kings and the U. S. Polo Assn. brand an iconic style choice.