Work done at Digitaria Interactive
With the World cup around the corner in 2010 and a qualifying powerful U.S. side, the governing body of soccer in the U.S. needed a new digital presence to portray the future of soccer in America.
The goal of this project wasn't to show the "showy" side of American soccer, but rather to make the site's users feel a sense of the same pride and tradition they get when they wear their jerseys to it's loud and energetic games.
I was responsible for the project pitch as well as setting the tone of the site's design. I did not get the chance to complete the full site due to my promotion and role-shift within Digitaria. The comps below are the designs I completed during the initial design phase. I hope you like them.