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  • Is he behind bars,or is it just an illusion?

    The SudanesePresident Omar al-Bashir, charged with war crimes, crimes against humanity andgenocide in Darfur, should have been brought to the International CriminalCourt already. Yet, he continues to govern, and the international community isturning a blind eye.

    This film bringsthe paradox of this unacceptable situation to life, pointing the finger at theimpotence of the international justice system.

    Al Bashir seems tobe behind the bars of a prison, but in reality he’s standing behind the treesused to hang civilians during a raid. Al Bashir seems to be suffering behindthe bars of a prison cell, but in reality he is hunched behind microphones, preparingto stir up the crowd with hateful words. Al Bashir seems to be locked up behindbars, whereas in reality, he’s standing behind a troop of riflemen as theyprepare to perform an execution. Al Bashir seems to be accompanied by prisonguards, or are they his bodyguards? A friendly handshake during an officialreception awaits him at the end of this nightmarish journey. Is justice no morethan a question of perspective?

  • Agency: BEING Paris (TBWA Group)
    Creative Director : Thierry Buriez
    Art Director : Julien Chiapolini
    Copywriter : Riccardo Fregoso
    Director : Jack
    Illustrator : Scott Benson
    VO: Charlotte Rampling