Logo restyling and corporate image
URCOTEX is a construction company with more than 40 years in the business. It’s the third largest company in Spain specializing in restructuring and restoring buildings.
That asked us to “refresh” the logo and the company’s image, a difficult task considering how many years they’d had the same brand image.
We decided to give the logo a simple facelift and give the corporate identity a good reworking. We then proposed new corporate letterhead, business cards, folders, decals for their corporate vehicles and company catalogues.
The concept emphasized the relevance of their work in the most important construction projects, using their most famous projects as imagery for all the elements of design.
The new business cards effectively display the new corporate image by showing these important constructions.
That asked us to “refresh” the logo and the company’s image, a difficult task considering how many years they’d had the same brand image.
We decided to give the logo a simple facelift and give the corporate identity a good reworking. We then proposed new corporate letterhead, business cards, folders, decals for their corporate vehicles and company catalogues.
The concept emphasized the relevance of their work in the most important construction projects, using their most famous projects as imagery for all the elements of design.
The new business cards effectively display the new corporate image by showing these important constructions.
