University Partnerships Programme (UPP) is the UK’s leading provider of on campus managed University accommodation. Redcow has been working with UPP to deliver an internal communications programme to explain the range of initiatives and benefits available to employees, while increasing understanding and developing awareness. An internal brand has been created for the campaign that puts ‘U’ into all communications. The ‘U’ has been designed to visually anchor the campaign and is endless in its application; the accompanying strap ‘Working with us, to work with you’ reinforces the message of collaboration between staff and management. Read Less