UPC was launching a Romania first: a remote specially created for children. With this remote, parents have total control of what their kids watch on TV.
We created an integrated campaign to promote it, but the banner campaign was my favorite part.
Our creative idea was centered around the innocent characters from the children's world kicking out the inappropriate characters from the grown-ups world.
For the banner campaign we opted for a special take-over format on news websites and gossip websites. The banners were following the format of the sites, with innocent news from the world of children, but keeping in mind the type of content the sites have.