What is the recipe for a successful online cooking show? A pinch of imagination, a playful title, an unusual presenter and of course lots and lots of ketchup, mustard and mayonnaise!

OgilvyOne went behind the kitchen and created on behalf of Hellmann's "Pas Mageirevontas" - the production of branded entertainment content with new recipes that have one main ingredient Hellmann's products.

Representative of the show is a well known food blogger Sophia Gkiousou, who uses her own personal style to show us an alternative way to enjoy cooking in our kitchen, not as a chef but as a regular everyday person passionate for food. This Cooking show consists of 12 small "webisodes" and it begins on Valentines Day with Sophia cooking "Wings in love" as her first recipe.

Visit:
www.facebook.com/HellmannsGreece
YouTube to view all videos and recipes