From JWT blog:
"JWT has faced a new challenge for Unicef: communicate the importance of the first 1000 days in the development of a child in the Third World. The concept created, and common in all the actions of the campaign is: "Donate a Day", a shortcut that allows the association between each individual donation and the life expectancy of these children..."
My role: "1000 days" interactive shortfilm art direction / interface design (with Joaquin Sáenz assistance)
Illustration: Ana Galván
Animation: Raúl echegaray (Mad Plane)
Copywriters/screenplay: José Hoyos, Miryam González
Whole JWT creative team: Jaime Chávarri (executive creative director), Curro Rubira and Eduardo Battiston (interactive creative directors) Pablo Meyre and Paco García (creative directors), Curro Piqueras and Cristina Caballero (creatives).