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UMBRO

Umbro
co-created with Marie Urmston

Umbro live brief competition runners up.
The brief was to advertise their new collection of boots.

The concept behind our work is to give each boot their own personality, based on their target audience. We created a separate Twitter account for each of the boots, and Tweeted what was appropriate for each character.

The Twitter feeds could be announced during Football games, and the print campaign could be a quote from their feed.

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