The UK Energy brand identity was created on behalf of United Kingdom Trade & Investment (UKTI). A messaging framework, brand guidelines, marketing toolkit websites, and promotional material were produced to champion the expertise of the UK's energy workforce. The identity was showcased at a brand launch held in London in March 2009.
As part of the brand’s international marketing strategy the brand was used to promote the industry’s work to key markets around the world. The identity is based around the five key brand pillars of the UK Energy brand: 'Innovation, reliability, adaptability, sustainability and knowledge'.
As part of the brand’s international marketing strategy the brand was used to promote the industry’s work to key markets around the world. The identity is based around the five key brand pillars of the UK Energy brand: 'Innovation, reliability, adaptability, sustainability and knowledge'.
Designed at Navyblue.
