Brief: To design a visual identity scheme for the Unique Identification Authority of India, which is mandated to provide an unique identification number to every indian.
Role: My role was to distill the idea of individual identity into the simplest, universally recognizable graphic and build a brand identity scheme for it.
Process: Precedent Analysis, Initial Sketches, Illustrator Refinements, Shortlisting Concepts, Building Brand Identity Guidelines.
Deliverables: Designing the Logo and Brand Identity Guidelines
Duration: 2 weeks