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  • UIDAI Logo
    Visual Identity for UIDAI, India
  • Brief: To design a visual identity scheme for the Unique Identification Authority of India, which is mandated to provide an unique identification number to every indian. 
    Role: My role was to distill the idea of individual identity into the simplest, universally recognizable graphic and build a brand identity scheme for it.
    Process: Precedent Analysis, Initial Sketches, Illustrator Refinements, Shortlisting Concepts, Building Brand Identity Guidelines.
    Deliverables: Designing the Logo and Brand Identity Guidelines
    2 weeks