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Bēhance

  • Sportspark identity


    Sportspark, the largest indoor sports facility in the UK, required a new identity
    and branded communications.

    We chose to launch Sportsparks new identity by featuring it at the heart of a new multi-media
    advertising campaign. The campaign focussed on identifying a range of key USPs to demonstrate differentiation from Sportsparks competitors. For example, most sports centres require memberships,
    however, at Sportspark you can turn up, pay and play
    .

    A new range of printed literature showcases the diverse range of activities and sports on offer,
    whilst the newly designed membership cards now have lanyards to reference medals
    .


  • Project photography: Ricky-Joe Burrage