UBER is competitive with Metro / City transit authorities, & their cofounder & CEO Travis Kalanick has battled hard to get into various cities. Through successfully rallying their audience to badger local politicians they have succeeded despite all the bureaucratic & regulatory hurdles. Through the board game we follow Travis's ups & downs as UBER expands.
FOR BEING THE EPITOME OF THE DATA-DRIVEN DISRUPTIVE STARTUP.
Uber's "convenient, classy, reliable ride"--in the words of CEO and cofounder Travis Kalanick--fuses tech with cabs: Call a ride using its app or the web, and Uber's algorithms and sophisticated data analysis positions its cars to be there within minutes. Its clever marketing stunts earn customer loyalty and grab attention--though perhaps not as much as Kalanick's brashness as he challenges what he perceives to be outmoded local transportation laws.