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Bēhance

U2 SubBrand - CampRockaway Music Tour Campaign

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  • U2’s Camp Rockaway is not a traditional music camp. It teaches the youth the music of U2 while literally on the road. Camp Rockaway is the camp on wheels for the closet rocker, shower singer and air guitar strummer. As a new sub-brand to U2, Camp Rockaway educates the musicians of tomorrow by providing a unique environment that fosters musical growth, creativity and exploration, while on the road. We believe to fully grow as a musician and an individual; barriers need to be crushed. Music comes alive on the road, and even the closet singer is safe to break free from his shower curtain walls and belt it.

    Art Director : Welson Ho / Jacob Madsen
    Designer : Welson Ho
    Copy Writer : Jacob Madsen / Bethany Frank


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  • Print
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  • Ambient / Bus Ad
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  • Billboard
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  • Ambient / Street Light
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  • Ambient / Road sign at campus
    QR code / Mobile App

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  • Website / Social Media 
  •                                                                                Thank You