- TyreFitting Calendar
Client: Dalnoboy Dalnoboy (Long-distancetrucker) is the widest truck tyre service network in the CIS countries. Principalobjective of the company is to increase the tyre run. So Dalnoboy seeks to makethe tyres "everlasting". This concept inspired us to create an"everlasting" Tyre Fitting Calendar.
An "asphalted"box contains an envelope with component parts, and on the envelope there is adetailed printed guidance on calendar assembly, application, repair andwarranty service.
One can assemble thecalendar and start to use it on any day of any year. The calendar is absolutelyinteractive, though little effort is required to use it. Every day it isnecessary to move only one wheel-day. And set a mark in front of theappropriate month name once in a month.
The kit also has a sparewheel to replace a "day" that may be lost. The guidance provides a phonenumber of the Dalnoboy's customer service. Beside the usual servives, one canget advice on Tyre Fitting Calendar assembly and usage, and also order themissing parts.
“The result ofcooperation exceeded our expectations. Calendar came out to be impressive andreally unique. Certainly, it stands out from lots of usual corporate souvenirs.We also managed to keep up the corporate identity completely. The calendar andits mechanism represent well the subject of Dalnoboy company’s activities - itall can be easily recognized by the receiver of the present.” Alexandr Ktitor, Dalnoboy™