The concept being developed for the large creative for the Internal space branding.It would be a mix typography and imagery with the inherent message of freedom to think, to act and to be yourself. The creative would comprise imagery of people doing extreme sport or are involved in activities that are far from conventional in its next version. The objective is to encourage people within the organization to think beyond the obvious and challenge themselves to overcome their fears and explore opportunities they once thought unimaginable. Please share your feedback.