"Typography Needs to be Experienced"
Typographic Quotation
Typographic Quotation
Nowadays most design projects involve the computer exclusively and it gets easy for a graphic designer to fall into a bad habit of choosing a random typeface on the Internet for their work. Understanding type weight, shape and balance requires some skills that unfortunately most digital-native designers are missing.
This is why we have been brief to render by hand our own type layout by illustrating a typographic quotation. I have chosen the quote from the German designer Helmut Schmid that says: "Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced."
This is why we have been brief to render by hand our own type layout by illustrating a typographic quotation. I have chosen the quote from the German designer Helmut Schmid that says: "Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced."
Initial sketches.
Chalk on black board, 900x900mm.
Total time: 11 hours.
Total time: 11 hours.
