Martin Berasategui's fast food concept
- Art direction and bran identity for Txoco, fastfood concept bar & restaurant for 3 Michelin star chef Martín Berasategui.
The logo reflects the character of the restaurant by showing a plate which food disapears while you read it. On one side, it remarks the velocity of the fast food concept and on the other, it tells you how super tasty the served food must be since it is inmediatelly eaten.
One of the main features of the logo is its mutability: it changes constantly with new plates.