Challenge From name to identity, rebrand an existing nonprofit organization.
Solution Two Steps is a nonprofit organization promoting the real importance of community relationships. The goal is to bring neighbors two steps closer to the things that make up positive communities. Based on Gestalt psychology, the broken connection points of the logo mark create a visual want for a unified whole and embodies the promise of Two Steps’ intended experience—to not only be connected, but to feel connected in one’s own community.
Due to the flexibility of the tagline, the signature acts as the mark does and becomes customizable. The secondary marks allow the brand to resonate with specific targeted audiences by the four broken sections representing: suburban, urban, commercial, and rural communities.