Twinings is one of the first companies to have introduced tea in Britain, and is know worldwide for the quality of it's products. In February 2010 the company launches Twinings iced teas in Italy, aimed for an adult target.
This project aims to create a new range of iced teas, very innovative in design compared to the previous one, which does not differ much from its italian competitors and does not reflect properly the Brand values.
This new range of iced teas is bound to a younger audience between 18 - 30 years old.
The main purpose is to expand the Twinings company in the italian market hitting a new target, who loves taking care of himself, look good and play sports.
People who recognize the quality and like to stand out from the crowd.
This project has been published on the Creative Package Design Gallery "Packaging of The World"