- Originally the watch face was developed, a minimal, simple way to show the 24 hour clock with a conventional watch movement. The design intends not only to inform the time, but to also create a more visual understanding of how much of the day is left, or has passed.
To compliment the face the watch design was created. The designs intension is not to draw from the face, just to compliment it, or defer to it. The simplicity of the face is reflected through the watches minimalistic aesthetic.