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Bēhance

Tv Tarobá • Media Professional's Day

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  • Tv Tarobá • Media Professional's Day

    EN
    Tarobá TV, a Band TV affiliated, wanted a different approach to the event for the Media Professional's Day celebration. The target was media professionals from advertising agencies Londrina/PR/Brazil and the main goal was the interaction between these professionals with representatives of Tarobá TV. Named "Today ain't a pizza day, we gonna have beer." Noteworthy was the relaxation of the event as plenty of entertainment on the TV program schedule. Icons were chosen to represent each of the programs offered by the issuer and a color palette that represents joy and beer. Interactivity was in charge of dish cloth and cup cloth that together functioned as "icebreakers", stimulating the interaction of those presented at happy hour.

    BP
    Tv Tarobá, afiliada Band, desejava uma abordagem diferenciada para o evento de comemoração do Dia do Mídia. Como público alvo os profissionais de mídia das agências publicitária de Londrina/PR e principal objetivo a interação destes profissionais com os representantes comerciais da Tarobá. Com o nome "Hoje não tem pizza, tem chopp." era importante salientar a descontração do evento tal como a abundância de entretenimento na grade de programação da TV. Foram escolhidos ícones para representar cada um dos programas ofertados pela emissora e uma paleta de cores que representasse alegria e chopp. A interatividade ficou à cargo dos aparadores de prato e copo que juntos funcionavam como um "quebra gelo", estimulando a interação dos presentes no happy-hour.
  • CREDITS
    Caio D'Andréa
  • interactive Cup Cloth
  • Dish Cloth
  • Cup Cloths interacting with the Dish Cloth
  • Invitation • CREDITS: Direction: Caio D'Andréa • Layout: Marcio Yugi Fukuji
  • Cup Illustration + Lettering
  • Cup
  • Vignette • CREDITS: Direction: Caio D'Andréa • Animation: Vitor Locatelli • Sound Design: Romulo Pierotti
  • Pattern