The Tutored Chef is a student-run restaurant at the International Culinary School in Tampa located on the second floor at The Art Institute of Tampa. After evaluation of the restaurants history, its mission, values, and local competition, sketching and explorations for a new identity were defined.
Tutored Chef’s new brand identity was created to represent the restaurant with a structured and strong face that boasts high-class elegance with a modern twist. The abstracted chef’s hat conveys a modern yet sophisticated twist on what is normally seen in a culinary kitchen. The stroke of the hat with its tapered edges not only gives a modern twist on a chef’s hat, but it also mimics the plated adornments that chef’s use to add to their culinary masterpieces.