Identity concept for Tusk Rugby, an organization made up of Iowa State University Rugby Club alumni. This "Old Boys Club" is dedicated to the advancement of the current undergrad team, and networking between alumni.
Being a member of that club, this is a passion project for me. I love the sport and club, and wanted to give back to the organization that has given so much to me.
In terms of feel, I wanted to create a world of exclusivity and camaraderie. I turned to the stately men's clubs such as the Skull and Bones at Yale and classic European sport tradition. Men in blazers and collegiate sweaters with whiskey on the rocks gathered around the fire in a room of mahogany walls and trophied game.