A branding system for an urban scooters garage
A master brand for a scooters urban garage that contains two chains of an accessories store and a coffeeshop for the bikers. All of that combines a social environment praticular atmosphere for the bikers in one place in the middle of Tel Aviv.
The accessories store called "Tustore" and a coffeeshop is called "Tusit". Tustus is the slang word for scooter in hebrew in the streets of Israel. Hence the name Tus-Store fpr the accessories store, and Tus-sit for the coffeeshop.
The whole idea was to pass the feeling of a young urban place with a vintage touch.
In the last few years the streets of Tel-Aviv got packed with vintage scooters and mopeds,
so the character of the garage fits the exact kind of scooters.
I especially was inspired by the style of "Vespa".
so the character of the garage fits the exact kind of scooters.
I especially was inspired by the style of "Vespa".
Every branch of the chain got its' own colours and texture that fits it, but still, the whole system had mutual elements and style in order to combine them all under the same master brand.
Cups and business cards for the coffee place
Business cards for the garage
