Tullamore Dew make great Irish Whiskey, but they are not front of mind with young adults. This is a pitch campaign I developed to help give Tullamore Dew its rightful place as the night owl's tipple of choice. Imagery with a slightly surreal nocturnal feel was created to showcase the beautifully designed bottle and put it in context, and encourage the image conscious 20-30 year olds to "try one tonight". Read Less