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Tuff Truffles Identity

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  • Tuff Truffles
    An identity for a chocolate that's not for namby pambies.
  • Assignment: Create the branding for a line of chocolates geared exclusively towards men. 

    Implementation: When given the assignment, I began to consider how I personify manly men, and I quickly came to the conclusion that everything seems more manly once you rid it of frills and all general nonsense. I couldn't shake the association of the ideals of the wild west with manly men, and with that, Tuff Truffles emerged- a tuff treat for tuff men.  Juxtaposing a gritty, western texture with a smooth band of rich, bold colors gives the package a sophisticated twist that brings Tuff Truffles out of ghost town gifts shops and onto shelves at high-end cafes. The touch of dripping chocolate at the top of each box is a playful nod towards the cowboy inspiration- is it really dripping chocolate, or is it mud on a cowboy's boots? Either way, it's messy and it's delicious.