Assignment: Create the branding for a line of chocolates geared exclusively towards men.
Implementation: When given the assignment, I began to consider how I personify manly men, and I quickly came to the conclusion that everything seems more manly once you rid it of frills and all general nonsense. I couldn't shake the association of the ideals of the wild west with manly men, and with that, Tuff Truffles emerged- a tuff treat for tuff men. Juxtaposing a gritty, western texture with a smooth band of rich, bold colors gives the package a sophisticated twist that brings Tuff Truffles out of ghost town gifts shops and onto shelves at high-end cafes. The touch of dripping chocolate at the top of each box is a playful nod towards the cowboy inspiration- is it really dripping chocolate, or is it mud on a cowboy's boots? Either way, it's messy and it's delicious.