Tucson Advertising Campaign
The Real Southwest

This is a campaign that I created when I was the creative director at the Tucson Convention & Visitors Bureau. I designed these ads based on the directive to use "Real Tucson" as the campaign concept. The ads are intended to highlight the diverse experiences available to visitors in Tucson. They feature scenic imagery that captures authentic, natural, and historic settings in Southern Arizona.

These ads won a bronze Addy Awards in two categories in the Tucson Advertising Federation's 2011 Addy Awards competition.

Original size: 8.5" x 5.5"
Photography by Balfour Walker (cowboys), Randy Prentice (Mission), and Jamie Williams (Hiker Girl)