My Pocket.
The cracker that wants to be in your pocket creates a pocket app.
CLIENT:TUC - KRAFT FOOD
AGENCY: DRAFTFCB
YEAR: 2009-2010
Back in 2009, Tuc Crackers launched a pocket sized package filled with ambition: become the Apple brand of snacks with this iphonesque packaging. Whoa.
Idea.
Tuc wanted to fit in the pockets of trendsetters.
Our digital proposal for the European market tackled this goal literally, creating a digital pocket app that allowed youto grab and share your digital life on the go.
Our digital proposal for the European market tackled this goal literally, creating a digital pocket app that allowed youto grab and share your digital life on the go.
This is how we presented it to the client.
Still frames
Credits:
Creative Director: Baldiri Ros
Creative Team: Darío Busto y Miguel González - Miguelez
Copywriter: Miguel González - Miguelez
Art Director: Darío Busto
Head of Art: Eduardo Rodríguez
Agency Producer: Miguel Velacoracho
Motion Video: Usert38
Developers: TheFact
Footnotes:
This was the result of a pitch we won for the European digital platform.
My Pocket was presented and approved before Pinterest and other apps with similar purposes were created. Besides the UX issues that we see now, it was a nice idea that was swept under the rug by the never ending approval processes of international campaigns.
Thanks
🥠👖
