The Truth is a anti-tobacco public service initiative targeted towards young adults.

To launch Truth's summer outreach tours, a press kit was developed to capture the energetic, on-the-ground, street marketing nature of the tours. The kit included a branded letterhead sheets, tour schedule, street marketer's bios and giveaway apparel catalog. Also with the press kit, a line of branded apparel items—with design themes conceptualized around smoking related health statistics & tobacco industry practices—was produced as giveaway for the tours.