- TRUFFLES // TARTS // RUMBALLS
- New packaging was created to promote Truffles, Tarts and Rumballs for sale as Christmas gifts.
The graphic layout and colour placement needed to work with the packaging shape and interior plastic housing for product. The pattern elements as shown on the packaging where originally designed for and used in the Gift Box Range.
By using those elements then creating a new layout & colour placement the subtle ‘Kiwi Christmas’ theme was simply and effectively promoted in accordance with a strong branded look for Christmas. Bright colours were used for impact + colours were also chosen to work with and enhance the flavours.
Process: Create initial graphic elements + colour / font choices, consult with the client, create layout using agreed elements, make changes, set-up final artwork, supply final files to printer and review proofs.