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Bēhance

Trojan // Ad Campaign

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  • Trojan 
    Pro-Choice Condom Campaign
     
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    OBJECTIVE
    I wanted to create an ad campaign for Trojan Condoms that elevates the brand to a more sophisticated level. To often condom campaigns cater to the lowest common denominator. Using over the top sexual content or immature simplistic humor to communicate their message. My aim was bring a campaign to the table that saw worth in the intelligence of our public. I used images that have beauty in their own right with simple tag lines that boring the fantasy to a very abrupt smack in the face of reality. To ask the viewer how well do you really know her? destroys the fantasy and creates a very real dialogue with the viewer. Thats the point, advertising too frequently yells at the viewer rather than engaging the viewer and creating a conversation.