joonghyun cho's profile

Troika Lenticular poster

Troika
Lenticular
poster
 
Etapes magazine 221 : interview
 
Troika Seminar
 
As a trio artist group Troika from England comes to Korea, there was a seminar taking place. This poster is for the seminar. I tried to express the context of Troika’s media art conceptually and experimentally.
 
In what kind of philosophy your graphic approach is inscribed?

I put my best effort to work logically and thoughtfully. As I always think that the design should look distinctive, I make sure to work conceptually just to make sure that I create friendly and catchy designs.
 
I always push myself to design based on recent arts and logics which we can see everywhere these days. For example, I put my own contextual ideas and feelings even if the size of the design is small like posters. This is because the work itself constitutes the person when a person makes contextual ideas.
 
Let’s take an example of “Troika” work. Usually, Troika posters are designed in a way that the texts are displayed in the front side and the light shaped graphics look shiny. I made sure to make two images can be viewed simultaneously in one image in order to make sure that the information can be understood in its best way. When you see the two images, you may see that photos partially changes as you move the image’s angle, but this is all intended as I felt the images would be better to be put with changing partially. This work made me to think in a context of making more of ‘experimental media art’ than just making the graphics look cool.
 
Also, in my methodological thoughts, I usually put nested intuitive and conceptual keywords in my work. I also put many other concepts and things in order to create new ideas, which makes something weird and new things at the end of the day.
 
건국대학교 커뮤니케이션 디자인 전공 
트로이카 세미나 

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Troika seminar.
konkuk univ. communication design 
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01. april. 2014
18:00 
KU cinema tech

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lenticular poster
A2

jh-cho
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https://www.facebook.com/joounghyun
http://cargocollective.com/jh-cho
 
Troika Lenticular poster
Published:

Troika Lenticular poster

Troika Lenticular poster As a trio artist group Troika from England comes to Korea, there was a seminar taking place. This poster is for the sem Read More

Published: