- TripAdvisor for Business Branding
Creative Direction + Art Direction + Design
TripAdvisor for Business
Project:Worked with in-house team and agencies to create a revised brand identity for TripAdvisor for Business. Managed a creative team based in London and Newton (5 designers and 2 copywriters). Hired full-time and freelance copywriters and designers.
Specifics:Created new brand guidelines, color palette, revised logo, stationery, branded environments, direct mail, revised website, icons, info graphics, web products, animated and live action videos.