- Dell Tribe
Computers and devices for College Students
- CROWDS, CLOUDS, AND COURSESThe purpose of this project was to developcomputing devices for Dell targeted at the nextgeneration of students in higher education. Ten weeks were spent gathering ethnographic researchthrough interviews, cultural probes, surveys,and focus groups. Findings from these studieswere refined into design heuristics for personas,scenarios, and opportunities.
- OPPORTUNITIESAfter synthesizing our research into six personas and associateddesign scenarios, we realized the need for a holistic solution encompassing the hardware, interface, and service aspectsof college computing. Focusing on the needs for increased academic and social collaboration, we designed the Tribe brand and experience to resonate with stakeholder values.